Its about the month of July...
Even though the weather can be nice and children are enjoying summer...
July can be pretty difficult for someone just starting out in private practice. It doesn't ALWAYS have to be the case...but I have observed this pattern enough over the last ten years or so to comfortably state this one thing about July.
July may be one of your worse months
when it comes to new client appointments in your practice.
Ok...now that we have got that on the table, what are we going to do about it?
1. First and foremost...Information is power. Awareness alone can be the most important part of managing the summer slump. Just knowing that you may experience a slowing for new clients or a decrease in your volume is enough to help you manage your expectations. This is a conversation that I have had with each of my clients. Instead of wondering what you are doing wrong, just be aware that a summer slump can be a part of the natural ebb and flow in the business of private practice.
2. Take this time to put your marketing strategy in high gear, so you can be ready when the new wave of clients come through. This might mean:
- freshening up the content on your website
- writing a few blog articles
- attending networking events
- making sure you are listed properly on directories
- thinking through your work flow for client care
3. Lastly and probably most importantly...keep in mind that the best way to grow your business is to grow your self. Focus on Personal and Professional Development. Think of this as time to sharpen the saw. Maybe there are a few CEUs that might help you improve your clinical skill or maybe a book or blog you have been meaning to read that will give you a fresh perspective or insight on running your business.
Now is the time to invest in developing yourself, so that you are continually improving and progressing.
So...here is a little insider insight. Just be aware. If this trend begins to happen in your practice, don't become discouraged. It just means...now is the perfect time to prepare for the future growth of your practice.